The Accidental Ally Manifesto

What is a brand manifesto?

What is The Accidental Ally?

Let’s, Start with the Why — Our reason for being!

  1. We believe in a digital world that is accessible to EVERYONE, regardless of their abilities
  2. We want to stimulate and harness the creative capacities of people with cognitive and intellectual disabilities so that they can actively contribute to digital innovation.
  3. We want to create engaging and enriching work experiences that will fuel the wellbeing and financial prosperity of people with cognitive and intellectual disabilities.
  4. We want to create engaging and enriching work experiences that will fuel the wellbeing and financial prosperity of people with cognitive and intellectual disabilities.
  5. We want to help tech employers to create engaging, enriching and inclusive work experiences for people with cognitive and intellectual disabilities thus enabling tech companies to harness the large, untapped, underutilized and unrepresented disabled talent pool.
  6. We want to help transform the tech workforce and for this to happen we need to think beyond matching candidates to jobs. In order to truly be inclusive we believe we need to start by educating, training, developing and nurturing disabled talent and create a disabled workforce that is skilled and ready for work in tech!

Finding your element

The Internship

The Dream Team on the last day of their internship with The Accidental Ally. Dashiell, Madison, Roan, Rohan, Laith standing with Gayatri as they each hold a framed drawing of themselves made by fellow intern Karmishtha ( not pictured). These young individuals and this internship was a pivotal moment in my professional life proving to me that ‘anything is possible’ !

Food, Flowers and Trash

  • we want to harness the ability in the disability.
  • we want to leverage the diversity of thought and approach.
  • we want to build a better future for our children and their children.
  • shift our mindset from focusing on dis-ability to thinking about discovering-ability.
  • move beyond the us vs them mindset.
  • accept the fact that disability impacts everyone and therefore accessibility benefits everyone.
  • wake up to the fact that we have a large untapped talent pool that is eager to learn, contribute.
  • light up a path for this to happen.

We are not here to play it safe

Why should you care

  • You believe what we believe.
  • You want to see change happen and you want be a part of the change.
  • This is a no brainer! We have a large untapped talent pool staring right at us, eager to work and thrilled to contribute!
  • Hiring people with disabilities (specifically Down syndrome) improves organizational health. A McKinsey study, ‘The Value that employees with Down Syndrome can add to organizations’ states, “People with Down syndrome generally have a positive impact on the organizational health dimensions such as leadership, client satisfaction, culture and climate, motivation, coordination and control. This impact has been measured in qualitative and quantitative surveys of leading organizations that have chosen to hire people with Down syndrome.” We know that many companies especially in the technology space are battling many problems related to organizational health. This is something for everyone to consider as we focus on building sustainable and nurturing work environments.
  • Companies with high organizational health are more likely on average, to have above average net margins and EBITDA. Source: McKinsey study, ‘The Value that employees with Down Syndrome can add to organizations’.
  • Companies led by executives who are focused on disability engagement are growing sales and revenue faster than their peers. Source: Accenture study titled, Enabling Change, Getting to Equal 2020.
  • People with disabilities are the 3rd largest market segment in the US. The discretionary income of working age persons with disabilities is a whopping $21 billion! Source: Accenture — The Disability Inclusion Advantage.
  • Building DE&I (including Web Accessibility) into your business strategy can be a competitive advantage — as proven by Microsoft and Apple.
  • Web Accessibility Products and Services is a growing industry but very few of these companies hire and train people with cognitive and intellectual disabilities.

Every single one of the 100 billion lives who have walked the face of this earth is unique and unrepeatable. To be born at all is a miracle, so what are you going to do with your life?

— Sir Ken Robinson

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Gayatri Kini

Gayatri Kini

Believer in ‘Karma yoga’ ..the yoga of action. Work in service to others, with kindness & compassion. Lifelong learner, passionate about life!